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Amla Massage & Spa is a wellness center in Thailand specializing in personalized massage therapies and spa treatments. Known for its focus on holistic relaxation, the spa caters to locals and tourists seeking premium wellness experiences.

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The Challenge
Amla Massage & Spa faced significant challenges in optimizing its marketing efforts and driving revenue growth. The business struggled with:

  • Seasonal sales fluctuations.

  • High customer attrition and low repeat customer rates.

  • Ineffective marketing campaigns lead to excessive ad spending with low ROI.

  • Low pre-booking and sluggish sales of vouchers and gift cards.

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The Solution
To address these challenges, I implemented a tailored digital marketing strategy that focused on:

  • Reducing ad spending through precise audience targeting and optimized campaigns.

  • Enhancing customer retention strategies, including loyalty programs and personalized outreach.

  • Promoting pre-booking opportunities and boosting voucher/gift card sales with engaging campaigns.

  • Streamlining the customer journey to improve the overall experience and conversion rates.

Logo of Amla Massage and Spa, Phuket.

Amla Massage & Spa

The Results:
Within a year, the following measurable outcomes were achieved:

  • Monthly sales: Increased from 1M to 4.3M THB during low season and from 3M to 8.7M THB during high season.

  • Ad spend: Reduced by 40%, significantly improving marketing ROI.

  • Customer retention: Lost customers decreased by 48%, and repeat customers grew by 39%.

  • Pre-booking: Increased by 82%, ensuring a consistent revenue stream.

  • Voucher and gift card sales: Soared by 201%, boosting upfront cash flow and customer acquisition.

Five Olives Restaurant is a contemporary Italian restaurant in Phuket, Thailand. Renowned for its authentic Neapolitan-style pizzas and a diverse menu of Italian specialties, the restaurant offers both indoor and outdoor seating, providing guests with a cozy and inviting atmosphere.

 

The Challenge
Despite its culinary excellence, Five Olives faced challenges in converting website visitors into reservations and increasing overall customer engagement. The existing website lacked compelling storytelling and was not optimized for user conversions, leading to underwhelming online performance.

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The Solution
To address these issues, I led a comprehensive website redesign focusing on:

  • Enhanced Storytelling: Crafted engaging narratives and high-quality visuals to convey the restaurant's unique dining experience and Italian heritage.

  • Conversion Optimization: Implemented clear calls-to-action, streamlined the reservation process, and ensured mobile responsiveness to improve user experience.

  • Targeted Advertising: Developed and executed targeted ad campaigns to drive qualified traffic to the new website.

Logo of Five Olives Restaurant in Phuket

Five Olives

The Results
The strategic overhaul yielded significant improvements:

  • Conversion Rate: Achieved a remarkable increase from 2 to 579 monthly conversions, representing a 28,850% surge.

  • Monthly Revenue: Tripled during the peak months of December and January, indicating enhanced profitability.

  • Full-Capacity Bookings: Experienced a 200% increase in fully booked dining sessions, maximizing the restaurant's seating utilization.

  • Ad Spend Efficiency: Despite an 11% increase in monthly advertising expenditure, the substantial rise in conversions and revenue resulted in a highly favorable return on investment.

Kara Spa is an organic day spa in the heart of Cherngtalay, Phuket, just a short distance from Laguna Phuket and Bangtao Beach. Known for its serene ambiance and premium wellness treatments, Kara Spa caters to customers seeking rejuvenation and tranquility.

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The Challenge
Kara Spa aimed to improve its digital presence and achieve measurable growth in customer engagement, advertising efficiency, and revenue. Their challenges included:

  • Low brand awareness in digital spaces.

  • Suboptimal ad performance and low click-through rates (CTR).

  • Limited customer engagement on social media.

  • The need for stronger customer service training and marketing materials to support their team.

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The Solution
I implemented a comprehensive marketing strategy tailored to Kara Spa’s goals:

  • Targeted Advertising Campaigns: Crafted high-performing ad campaigns to boost visibility and attract a broader audience.

  • Customer Service Training: Enhanced staff capabilities to provide a superior customer experience.

  • Professional Marketing Materials: Created polished collaterals to effectively showcase Kara Spa’s offerings.

Logo of Kara Spa in Phuket

Kara Spa

The Results
The strategy produced remarkable growth across multiple metrics

  • Revenue Growth: Increased revenue by 56% year-over-year, reaching THB 4,462,505 during the reporting period.

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  • Ad Performance

    • Achieved 72.3K impressions and 2.25K interactions with an efficient ad spend of just THB 10.6K.

    • Improved the CTR to 5.2%, significantly outperforming previous campaigns.

Tennessee Orthopaedic Clinics (TOC), based in the USA, is one of the largest orthopedic practices in the nation. Renowned for providing specialized, dynamic care for virtually every orthopedic condition, TOC serves a broad range of patients through its clinics and urgent care services.

 

The Challenge
TOC faced significant challenges in optimizing their digital marketing efforts, including:

  • High advertising costs per appointment and urgent care visit.

  • Limited visibility in organic search results.

  • Low patient engagement and inefficient scheduling processes.

 

The Solution
I implemented a data-driven digital marketing strategy to address their challenges:

  • SEO Enhancements: Optimized their website for high-performing keywords, driving increased organic visibility and traffic.

  • Cost-Efficient Ad Campaigns: Restructured their advertising strategy to lower acquisition costs while maintaining lead quality.

  • Business Listing Optimization: Improved local SEO through accurate and well-optimized business directories, making it easier for patients to find TOC.

Logo of Tennesse Orthopaedic clinics

Tennessee Orthopaedic

The Results
The results were transformative, driving significant cost reductions and patient engagement improvements

  • Cost Efficiency

    • Reduced the cost per advertising appointment from $26.5 to $2.68 (a dramatic 90% reduction).

    • Lowered the cost per urgent care visit from $51 to $6.80 (an 87% reduction)

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  • Traffic Growth: Achieved a 94% increase in organic search traffic, bringing in more patients without additional ad spend.

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  • Patient Engagement

    • Generated 794 urgent care phone calls directly from ads.

    • Facilitated 252 self-scheduled urgent care appointments via the optimized website and ad campaigns.

OSMC is a comprehensive orthopedic care provider based in the USA, offering treatments for a wide range of conditions, from minor injuries like ankle sprains to complex procedures such as hip replacement surgeries. They are known for their patient-centered approach and state-of-the-art care.

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The Challenge
OSMC sought to improve its digital footprint and patient engagement through better ad performance and creative strategies. Key challenges included:

  • High costs per patient appointment and lead acquisition.

  • Low conversion rates from digital campaigns.

  • Limited organic website traffic growth.

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The Solution
I implemented a comprehensive strategy tailored to OSMC's goals, which included:

  • SEO Optimization: Enhanced search engine visibility to drive organic traffic to their website.

  • Targeted Ad Campaigns: Created and managed data-driven campaigns focused on lowering acquisition costs while increasing patient conversions.

  • Creative Digital Content: Developed engaging and professional visuals to better resonate with their target audience.

Logo of Orthopaedic and sports medicine centre

Orthopedic & Sports Medicine Centre

The Results
The results were extraordinary, delivering measurable success across multiple areas:

  • Cost Efficiency

    • Reduced cost per patient appointment to $9 through optimized ad targeting.

    • Lowered average cost per patient lead to $6.51, improving overall ROI.

  • Ad Performance

    • Achieved 1,500% increase in conversion rates.

    • Boosted ad conversions by 1,796%.

  • Organic Growth

    • Increased organic website traffic by 82%.

  • Cost Reduction: Achieved a 97% decrease in ad cost per conversion, enhancing the financial efficiency of campaigns.

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