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Image of a surprised Keanu Reeves meme with the text: 'When people base their thinking off of a gut feeling' at the top and 'When facts clearly prove it is wrong' at the bottom, highlighting the contrast between intuition-based and data-driven decision-making in marketing.

Data-Driven vs. Gut-Driven Marketing: Why ‘I Think’ Is Costing You Sales

Leverage AI to map customer journeys, predict behaviors, and optimize touchpoints for better engagement, retention, and sales growth

Sohom M

Mar 204 min read

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A woman working on AI-driven analytics displayed on dual computer monitors, analyzing real-time customer journey data in a modern office setting.

The Right Way to Leverage AI for Customer Journey Mapping

Leverage AI to predict customer behavior, optimize touchpoints, and boost conversions with data-driven journey mapping.

Sohom M

Mar 185 min read

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A black-and-white funnel diagram illustrating the stages of an AI-driven marketing funnel, including generating awareness, fostering consideration, driving decisions, and enhancing retention, leading to loyal customers. Icons represent ads, emails, promotions, and customer engagement. The website followsohom.com is included at the bottom.

AI-Driven Marketing Funnels: How to Automate Lead Generation & Close More Deals

AI-driven marketing funnels automate lead generation, nurture leads, and increase conversions, helping businesses close more deals

Sohom M

Mar 144 min read

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Black dice with price tag icons on a yellow background, with text 'The Psychology of Pricing: Make Your Offer Feel Like a No-Brainer' and the website followsohom.com.

The Psychology of Pricing Strategies: How to Make Your Offer Feel Like a No-Brainer

Pricing isn’t just about numbers—it’s about perception. Learn how to make your offer feel like a no-brainer with psychological pricing.

Sohom M

Mar 135 min read

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A humanoid robot wearing glasses with a friendly expression, symbolizing the intersection of AI, consumer behavior, and sales psychology. The text overlay reads “The Psychology of Selling

The Psychology of Selling: How to Use Cognitive Biases to Increase Conversions

Selling isn’t about persuasion—it’s about understanding why people buy. Master cognitive biases to boost conversions and close more deals.

Sohom M

Mar 114 min read

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A sea of Ai robots depicting customer journey in this generation. Source: followsohom.com

5 Game-Changing Customer Journey Mapping Techniques That Transformed My Local Business Sales

Mapping out the customer journey is essential for any local business hoping to improve customer retention and increase sales.

Sohom M

Mar 64 min read

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An ad spend dashboard. | followsohom.com

7 Proven Strategies I Used to Optimize Ad Spend Across Digital Channels and Crush the Competition

In digital advertising, optimizing ad spend is crucial for staying ahead. Here are seven effective strategies that transformed my ad spends

Sohom Mukherjee

Mar 23 min read

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Cross-Channel Strategies to Maximize Customer Retention and Drive Growth: A CMO's Ultimate Guide.| www.zenifybkk.com

8 Innovative Cross-Channel Strategies to Maximize Customer Retention and Drive Growth: A CMO's Ultimate Guide

Recent studies show that increasing customer retention rates by just 5% can boost profits by 25% to 95%. This guide strategies shows how to.

Sohom Mukherjee

Feb 273 min read

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How to maximise your digital ad ROI in 2025: A practical guide

Boost your digital ad ROI in 2025 with AI-driven strategies, precise targeting, and compelling creatives. Maximize impact, minimize waste

Sohom Mukherjee

Feb 14 min read

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How Cross-Channel Attribution model will help you in 2025

Learn how Cross-Channel Attribution models in 2025 can optimize marketing spend, track customer touchpoints, and boost conversions

Sohom Mukherjee

Jan 103 min read

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Master the Customer Journey: Attract, Engage, Sell, Retain

Discover how to optimize the 4 key stages of the customer journey—Attract, Engage, Sell, and Retain—to build lasting loyalty

Sohom Mukherjee

Jan 1, 20257 min read

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