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Consumer Behaviour

Image of a surprised Keanu Reeves meme with the text: 'When people base their thinking off of a gut feeling' at the top and 'When facts clearly prove it is wrong' at the bottom, highlighting the contrast between intuition-based and data-driven decision-making in marketing.

Image of a surprised Keanu Reeves meme with the text: 'When people base their thinking off of a gut feeling' at the top and 'When facts clearly prove it is wrong' at the bottom, highlighting the contrast between intuition-based and data-driven decision-making in marketing.

Data-Driven vs. Gut-Driven Marketing: Why ‘I Think’ Is Costing You Sales

Leverage AI to map customer journeys, predict behaviors, and optimize touchpoints for better engagement, retention, and sales growth

Sohom M

Mar 204 min read

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A woman working on AI-driven analytics displayed on dual computer monitors, analyzing real-time customer journey data in a modern office setting.

A woman working on AI-driven analytics displayed on dual computer monitors, analyzing real-time customer journey data in a modern office setting.

The Right Way to Leverage AI for Customer Journey Mapping

Leverage AI to predict customer behavior, optimize touchpoints, and boost conversions with data-driven journey mapping.

Sohom M

Mar 185 min read

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Black dice with price tag icons on a yellow background, with text 'The Psychology of Pricing: Make Your Offer Feel Like a No-Brainer' and the website followsohom.com.

Black dice with price tag icons on a yellow background, with text 'The Psychology of Pricing: Make Your Offer Feel Like a No-Brainer' and the website followsohom.com.

The Psychology of Pricing Strategies: How to Make Your Offer Feel Like a No-Brainer

Pricing isn’t just about numbers—it’s about perception. Learn how to make your offer feel like a no-brainer with psychological pricing.

Sohom M

Mar 135 min read

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A humanoid robot wearing glasses with a friendly expression, symbolizing the intersection of AI, consumer behavior, and sales psychology. The text overlay reads “The Psychology of Selling

A humanoid robot wearing glasses with a friendly expression, symbolizing the intersection of AI, consumer behavior, and sales psychology. The text overlay reads “The Psychology of Selling

The Psychology of Selling: How to Use Cognitive Biases to Increase Conversions

Selling isn’t about persuasion—it’s about understanding why people buy. Master cognitive biases to boost conversions and close more deals.

Sohom M

Mar 114 min read

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